The Golf is symbolic for a good car, or even the one car in the world.
If you had to rely on ONE CAR for the rest of your life, would it be Golf?
To build up "ONE THING" concept before the car launch, a website onething.com.hk is made for Hong Kong audiences to answer the question "What's your ONE THING?" and have a chance to get the new golf VII.
onething.com.hk
Share your ONE THING in life and win THE NEW GOLF!
If you could only kiss ONE PERSON for the rest of your life, who would it be?
If you could only choose ONE PLACE to live for the rest of your life, which one would it be?
If you could only watch ONE MOVIE for the rest of your life, which one would it be?
If you had to rely on ONE CAR for the rest of your life, which one would it be?
To drive people to visit the website, a series of flash mob, OOHs, leaflets and prints are done.
Flash Mob - Kissing couple with Singing acapella
A group of couples, wearing the VW QR code tees, did several times of flash mob in different places in Tsim Sha Tsui, Causeway Bay and Central. They draw the pedestrians' attention by kissing 5 minutes on the street together with the acapella singing to bring out "Who is your ONE KISS?" and "Which is your ONE SONG?".
When the pedestrains took photo on the couple, the QR code will link them directly to the "onething.com.hk" for submitting their answer, thus having a chance to get the car.
OOHs and Prints
bus stop
HMV
Football Court
