- The year 2012 is significant for two things. For the Chinese it marks The Year of Dragon. For Volkswagen, it is the year where the iconic Beetle is relaunched. Our Chinese New Year Card blends these two different themes into one.
We designed the card to feature pop-out 'Dragon scales' in the unmistakable shape of the Volkswagen Beetle.
Agency: M&C Saatchi Malaysia
ECD: Henry Yap
CD/Copywriter: Kenneth Lim
Creative Servicing: Diyana Abbas