Brief: create awareness for Volkskrant by reinforcing their reputation of being the most curious Dutch newspaper.
Insight: in turbulent economic times, nobody knew if the frontmen of financial institutes and big multinationals where telling us the truth.
Idea: to launch the ‘Need to know’ campaign several big question marks were placed onto the facades of the headquarters of major banks and multi nationals, overnight. The PR stunt was featured on national tv with 1+ million viewers and watched online over 50,000 times.
Art: TjerkJan Oord
Copy: Tomas Minken
Creative Directors: Poppe van Pelt & Diederick Hillenius