Brief: Find a current issue that can be translated into a TVC purveying the Volkskrant’s inquisitive attitude towards the news.

Campaign: For the Volkskrant, Selmore devised the “Wanting to Know” campaign featuring double question marks. During my internship I created a new TVC for the campaign.

In 2009 there were many financial failures in the news, including the JSF, the North South Metro line in Amsterdam and the Rijksmuseum. This turned out to be a perfect reason to print the question marks on giant price tags, and to stick these tags to the various projects in financial trouble.

Agency: Selmore
Year: 2009

Art: TjerkJan Oord
Copy: Tomas Minken
Creative Directors: Poppe van Pelt & Diederick Hillenius Read Less