Strategic Design, Volcom
Designing a vehicle for a non-automotive brand
The California culture inspired Volcom chariot is a based on an anti-establishment aesthetic that revolts against the current automotive regulations. It boasts a relaxed state of mind that neglects pressure of work and focuses towards interaction within a social environment, more specifically the beach. The chariot is edgy and sporty with a very unique style, the same characteristics that are evident in Volcom’s clothing and accessories.