Student Work
Brand: Vogel (fictitious)
Brief: Communicate the global launch of the brand new Vogel, the first chinese car totally electric,
available at a moderate price
available at a moderate price
Concept: Being the Vogel 100% emission-free, we focused on his being “the way out” in helping
the automotive world to overcome his oil-addiction. We tried in particular to reflect this alternativity
in the visual format, different from the general idea of a car’s ad. Each subject of the campaign is built
on a different car’s benefit.
the automotive world to overcome his oil-addiction. We tried in particular to reflect this alternativity
in the visual format, different from the general idea of a car’s ad. Each subject of the campaign is built
on a different car’s benefit.
Design of the logo
Subject #1
Subject #2
Subject #3
Subject #4
Subject #5
Subject #6
Web
Mobile app
