In 2009, Vodafone Germany was launching a TV service and set top box to compete with a similar service recently launched by Deutsche Telekom (T-Mobile). They contacted frog in Amsterdam to help design the interactions and interface for a new set top box set to launch a few months later.
We had some pretty grand ideas for ways to improve a 10 foot experience, but we were quick to learn that hardware limitations in boxes typically purchased by providers left quite a bit to the imagination. While I wish we could have done more with the project, the learning experience of designing for a different digital medium was still very worthwhile.
Our entire team was responsible for concepting the interaction principles and design for this project, my role was Lead Visual Designer.
Our entire team was responsible for concepting the interaction principles and design for this project, my role was Lead Visual Designer.
I started by doing a competitive analysis of other internet enabled TV services. We looked for features that could be applied to our set top box that helped evolve the 10 foot experience. I evaluated everything from the services themselves, to their hardware, remote options, and the pros and cons of each.
To help Vodafone, and our developers better understand the experience, our creative technologist created this demo of interface transitions based on our interaction design concepts.
To see the demo, click here
To see the demo, click here
Username: jonathan
Password: p0rtfolio
During and after our design process, we constantly updated a style guide that detailed interaction principles, transitions, and designs.
Note: My partner was responsible for drawing all the interaction principles, while I was responsible for detailing the design elements.
Note: My partner was responsible for drawing all the interaction principles, while I was responsible for detailing the design elements.
