- In 2009, Vodafone Germany was launching a TV service and set top box to compete with a similar service recently launched by Deutsche Telekom (T-Mobile). They contacted frog in Amsterdam to help design the interactions and interface for a new set top box set to launch a few months later.We had some pretty grand ideas for ways to improve a 10 foot experience, but we were quick to learn that hardware limitations in boxes typically purchased by providers left quite a bit to the imagination. While I wish we could have done more with the project, the learning experience of designing for a different digital medium was still very worthwhile.
Our entire team was responsible for concepting the interaction principles and design for this project, my role was Lead Visual Designer.
- I started by doing a competitive analysis of other internet enabled TV services. We looked for features that could be applied to our set top box that helped evolve the 10 foot experience. I evaluated everything from the services themselves, to their hardware, remote options, and the pros and cons of each.
- To help Vodafone, and our developers better understand the experience, our creative technologist created this demo of interface transitions based on our interaction design concepts.
To see the demo, click here
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- During and after our design process, we constantly updated a style guide that detailed interaction principles, transitions, and designs.
Note: My partner was responsible for drawing all the interaction principles, while I was responsible for detailing the design elements.