Hyundai Booth Design
Geneva International Motor Show 2020
Geneva International Motor Show 2020
Challenge :
To design a booth for Hyundai for the Geneva International Motor Show. The booth needs to embody the idea of 'Progress' and showcase Hyundai has a leader in e-mobility
Insight:
Air is the fundamental cornerstone for life, while e-mobility with its zero-emissions promises a cleaner air for the future.
Design Idea:
'Progress is in the Air'.
Design a booth that symbolizes air, where different sections of the booth flow seamlessly into one another
'Progress is in the Air'.
Design a booth that symbolizes air, where different sections of the booth flow seamlessly into one another
After months of production and approvals, we finally unveiled the Hyundai Progress booth at the Geneva International Motor Show 2020
Digital Progress Booth App
In keeping with the concept of Air, we also developed an app that makes changing lighting conditions, themes and car display information extremely convenient.
Credits
Creative Director & Copywriter: Rohan Vitus Fernandes
Strategy: Odile Breffa
Account: Kathrin Qiam
Production and Design: Graft GmbH Berlin
Client: Hyundai HQ South Korea
