Vodafone - Dublin GAA Outdoor 'Hurling'
Running concurrently to the football posters, these concentrated on the hurling season. Expectation had been growing since Anthony Daly's appointment and the 2011 season saw the hurlers win a first National Hurling League Division 1 Final in sixty-five years. They then went all the way to the All-Ireland semi-final, where they lost out by a goal and a point to Tipperary.
The chosen image shows Conal Keaney training on a cold April evening in Parnell Park with his eyes firmly fixed on the sliothar.