Pick them up with every top up
In 2010 Vodafone launched a brand new loyalty programme for their Prepay customers. Using the brilliant and beautiful illustrative style of Irish artist Steve Simpson, a comprehensive through the line campaign was created. To date over 600,000 people have signed up to Cherry Points, making it Ireland's most popular loyalty programme.
Outdoor
Free stuff is SWEET! So we commissioned Ireland's top illustrator Steve Simpson to get this message across in a fun, visually engaging way in a number of national outdoor 6 sheets.
Press
An entire takeover of the cover of Ireland's leading free commuter newspaper...
... as well as a press campaign across a number of national newspapers.
Radio
Digital Display
LUAS Commuter Columns
Train station takeover
A giant cherry (and sure why not?!)
Winner-winner, chicken dinner!!
Winner - Best Telecoms
2012 An Post Direct Marketing Awards
2012 An Post Direct Marketing Awards
Winner - Best New Product or Service
2012 An Post Direct Marketing Awards
2012 An Post Direct Marketing Awards
Winner - Best Digital Marketing Campaign
2012 Digital Media Awards
2012 Digital Media Awards
Winner - Best New Media Strategy
2012 IAPI Ad Effectiveness Awards
2012 IAPI Ad Effectiveness Awards
Winner - CRM Customer Care Award
All Ireland Marketing Awards (AIMs)
All Ireland Marketing Awards (AIMs)
