- Client: Vodafone CreativeService: Creative Direction
- SynopsisBackgroundCiliChili is Vodafones customer magazine in the Czech Republic, with a monthly circulation of 150,000 and is the key differentiator in a highly competitive market. The magazine proves to be multifunctional serving as a key brand touch point on and offline as well as a sales tool and content generator.ChallengeDeliver a magazine that was bold, beautiful and challenged the conventions of B2C publications. Appealing to Czechs young fun seekers, go getters and elite.InsightSuccess requires delivery of bespoke, content steered creative concepts on a monthly basis. In order to achieve this we employ a strategic and collaborative approach. We run editorial workshops introducing systems and processes to consistently deliver as creative mavericks for the brand attracting a loyal fan base.CiliChili has been born out of trust, hard- work and an open relationship. The print version has evolved with a sophisticated online presence of extra content, social networking, online shopping and an extended forum.DeliverablesWork ShopsWorking collaboratively since the first issue we helped to define and establish a set of core values, a mission statement that was integral for communicating to consumers and unifying design.Creative DirectionWe are custodians of the visual identity of CiliChili. Formulating and completing each issue from content through to an ever evolving design aesthetic.Smart, relevant graphic devices are used in each issue to communicate content. These vary from original hand made layouts for a Kids Issue through to 45 degree grids for a Celebration of Russia Issue.
Awards2008 - 1st Place2007 - 1st Place2006 - 1st Place2005 - 1st PlaceGolden Semi-Colon Category best B2C magazine2008 - 1st Place2007 - 3rd Place2006 - 1st Place2005 - 1st PlaceCompany Media Awards Category best B2C magazineBest magazine front coverUnion of PublishersFirst place Best B2C magazineGolden Semi ColonCorporate Medium of the Year 2004/2005 contestFirst place Best B2C periodical Best magazine front coverUnion of Publishers
Results72% of Vodafone CZ customers confirmed that CiliChili helped them to make a purchase decision.CiliChili has become a collectors item, attracting an estimated readership of 200,000. 16%of readers made some activity after reading an article. From that sample 35% purchased something, 11% activated a service, 13% told someone about the service and 44% raised an interest to purchase or activate a service.Today a minor miracle has come true. In our stores exists a new Magazine that I have already seen engage and entertain our customers in a way never done before in the Czech Republic. Even the store reps are having fun with the new way of selling!Grace Molenaar. Global Brand Engagement, VodafoneIn-storesalesrepresentativesevaluateditasanintegralsalestool.CiliChili awareness is 6 - 7%, comparable to Esquire at 7,24% & Maxim at 4,47%.CiliChili Facebook fan base 15,323.