- Client: Vivo (Mobile Phone Company from Brazil)
Agency: Euro RSCG Lisboa / São Paulo Year: 2010
Brief: Vivo was one of the official sponsors of the National soccer team of Brazil, for the World Cup of 2010 in South Africa. Wanted to create a more engaging blog with news of the team and also space for the promotions and services of the brand.Solution: Make a blog where you could flow the news and games of team. And by flowing and sharing posts on the social networks you could unlock special promotions and actions of Vivo during the World Cup.