Viva Macau Airlines has been voted one of the Top 10 Low Cost Airlines
in Asia, and is also Asia’s newest low-fare international airline. Viva
Macau approached Fluid HK to design a digitally driven marketing concept
to take their brand message and their growing list of international
destinations, to a wide audience from South-East Asia and beyond.
Viva Macau’s need to increase exposure led Fluid to develop an
unconventional, but highly rewarding digital marketing strategy. Fluid
designed and constructed a dangerously addictive hidden object game
called ‘Tag the Tarts’ along with its own branded mini site. The game
itself was named after the famous egg tarts synonymous with Macau’s
Fluid further supported Viva Macau to create the kind of viral buzz
necessary for the campaign to achieve its success by drawing on their
strategic social networking expertise.