2x4 Inc.'s profile

Vitra

2x4 Inc.
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Behance.net
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
Print Literature
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
Signage and Environmental Graphics
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
Workspirit 8 and 9
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
brand strategy vitra Showroom retail brand strategy concept development design system print Packaging environmental design exhibition design Signage content development Writing art direction
We have worked with Vitra over the past decade on a wide range for projects from print design, advertising, art direction, showroom spaces and retail stores. Our strategy was to bring visual humor, intelligence, and invention to the represent one of the most enlightened, creative, design-centered businesses anywhere in the world. Our iconic retail campaign employed Vitra classics, reconceptualized as quirky floral patterns and shapes. The campaign launched in Vitra stores, furniture shows, and retail events and was deployed in stores, print collateral, advertising, films and a series of brand magazines and product catalogs. Other projects have included Vitra's legendary WorkSpirit 8 and 9 brochures, and campaigns for the Polder Sofa by Hella Jongerius, the authentic Eames lounge, and the Suita sofa by Antonio Citterio.
Vitra
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2x4 Inc.'s profile

Owner

2x4 Inc.'s profile
New York, NY, USA

Vitra

We have worked with Vitra over the past decade on a wide range for projects from print design, advertising, art direction, showroom spaces and re Read More

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Creative Fields

Attribution, Non-commercialAttribution, Non-commercial