For my Major Project in Graphic Branding & Identity, I have set out to discuss and understand which visual elements and key factors influence the ‘acceptability’ of an image sent out in mass communication via branding.
To undertake this task I have investigated contemporary mass communication and branding to identify cases where imagery has resulted in a debate. Through visual experiments I have dissected, modified and altered the images to determine the spark of intolerance i.e. the exact detail or set of details resulting in a negative impact.
The posters all dealt with the detail that either makes a visual communication acceptable or not acceptable to show in mass communication. The gender poster questions how short a dress can be, the race poster deals with the mocking of gingers, and the politics poster questions the acceptability of portraying people of the Islamic belief as threatening.
Designing the posters I have operated with an array of images varied in the content i.e. I have used a visual language that either increase in colour (race) extend in size (gender) or change meaning by changing colour (politics).