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Visual identity

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  • We produced a brand new visual identity for the concrete furniture manufacturer Leo Concrete Design. They wanted the logo to have the initials of the company and the resemblance of the company's very first product, a heated concrete bench.
  • A heated concrete bench. The company's very first product.
  • Some sketches and notes.
  • A strong symbol with a lot of character that resembles one of the company‚Äôs first products and that can be read as the initials of the company, LCD, and as the name of the company founder, LEO.
  • Relations.
  • Freezone. Other objects must be placed outside this boundary.
  • The numbers 0-9 are based on the logo. The numbers have very strong characteristics.
  • One of four business card layouts. White on pure black on the front side. To get an interesting back side the colors are inverted.
  • Finally a little teaser on what the logo would look like in different colors in an application on a smartphone.