The visual identity for Prima Vina Stiriae Slovenae a group of wineries and wine cellars from the Štajerska region: Dveri Pax, Kogl, Kupljen, Miro Vino, P&F Jeruzalem Ormož, Protnerjeva hiša Joannes, Ptujska klet, Steyer, Valdhuber and Verus. Logo was designed by Ranko Novak.
The group of wineries was formed because similar wine styles are what they have in common. They offer modern, young, fresh-tasting, palate-pleasing, typical sort wines. Just as is dictated by the lifestyle and time we live in.
Wine tasting events of the group offer a chance to get a taste of broader cultural experience as wine tasting is often accompanied by painting and sculpture exhibitions, musical, dance or theatrical performances. Because of this cultural and art context, we used different techniques when creating portraits of ten winemakers and representatives of wine cellars showing them in different ballet positions.
Since winemakers in most cases represent their wine brands, we showcased them as prima ballerinas, visualizing the blend of personal traits and individual characteristics of wineries. Thus individual parts represent the whole and the whole represents the individuals, respectively.