- This project was created as my final exam at Westerdals.We were given the task of creating a new visual identity for the school.When looking at the old profile, and what Westerdals supposedly stands for, I found that these two are not quite equals.
I then started thinking and focusing on what and how Westerdals can mark itself as a creative school of very own standards, where its values clearly comes through.
I also took my time to clarify what is unique about studying in Scandinavia, and I found that the answer was quite obvious; probably the ideas we put behind. And the space that we are provided to explore them.But what is an idea? One could say that the idea is somehow abstract, or empty, until it is physically manifested. Quite logical, and it strengthens the issue of having space.One could say that in developing an idea and creating, we go from simplicity > complexity.
When we then look at how creatives work, and the tendencies in the creative field, we find that it is getting more and more common for different genres to mix, and blend into each other.
Westerdals should be represented as an arena for students to embrace and explore their creativity. Made by the students, hosted and made possible by Westerdals.
Thus, and according to all of the above, the profile presented here is based on openness and space, and the image, or creation, of the idea itself.
A thought, the sketch, and the manifestation.
OpenOpen space – Add idea
- Logo symbol
The logo symbol is simplisticly trying to reflect the basis behind all creative thought; that of both
being and thinking outside the box.
The dot is thus representing the idea.
Using what at first thought might appear as a cliche, has been done intentionally, and is intended used constructively.
- LogotypeThe logo type is bravely put to hardly be no type at all.
Its basis comes from a marker, resembling a sketched signature, leading to the dot/ the idea.
The ‘w’ is kept as a trademark for further
- Logo symbol & logotype+ supporting type
Logo symbol and logo type together.
In situations where a clearer type is absolutely needed, one can possibly be added as shown below.
Pure black and white for simplicity, usabilty and recognition.
A fresh green is added as possible contrast color, symbolizing growth and liveliness.
- Additional objects/ shapes
- Possible (grid-based) pattern
- TypographyDIN is chosen to give a light, humanistic and
flexible expression to the profile.
- Addtional typeAddtional created marker/ sketched typeface, to give both a softer and rougher look to the overall expression.
For highlight and contrast purposes only, as shown.
- WebThe thought behind this site, is to let the collaboration of the the different courses give functionality and layout to the page.
Clicking “Add all ideas” works as a shortcut to this, but one can also play and click the different visuals on and off individually by course, but full function will not be achieved unless all are activated.
Additionaly, the experience is sought to be one of openness and possibilities, without it appearing too fancy or intimidating.
- Sub page
- Environmental design
Westerdals presented as the base of where ideas and creation emerges.
- Business cards
- Posters as giant post-its
The folder is playing with the box, and the idea of a box, advantages and disadvantages.
It comes flat, but can and should be folded into an actual box, that will give some new context to the information provided.
Again it is simplicity to complexity that lays behind, and according to the profile, only few elements have been used to embrace the idea of the idea, showing possibilities without making it complicated.
Its focus is on Westerdals as a new institution with bachelor program, and the moving to a new building.
It is very much intended to embrace the concept of ‘open space - add idea’.
Playfulness and curiosity are qualities creatives tend to have, and this folder is trying to recognize just that.
The box is what you make it. As is an idea.
- iPhone/ i Pad app
An interactive application for iPhone and iPad where the students may freely create a profile and post their works, sketches, achivements etc.
It is thought to work as an inspiration base for anyone interested, as well as a promotion base for Westerdals and the students, aimed at other creatives in the field and the industry itself.
Free for Westerdals students, approximately 25NOK for anyone else.
- Lacie USB-key
- "I owe Westerdals" tee
- Freestyle tee
- The Idea(l) watch.