Vista is the world leading company for cinema software. After 17 years of incredible success the brand needed a refresh to reflect Vista's success and innovative spirit. The design process followed after extensive strategy and reseach. One of the findings was understanding that Vista point of difference was that they 'Enhance the cinema experience for all' . This was a strong driver with the brand, and many of the elements were 'enhanced' and referenced 'cinema'. The brand was taking software and making it exciting, borrowing from the cinema industry to spell-out what they do, and why they are the leaders in this industry.