Artdirection and design for "Vista Alegre by you". a project by Vista Alegre Atlantis.
For those unfamiliar, Vista ALegre Atlantis is a Porcelain Factory.
The idea was to build a digital platform that allows customization of Vista Alegre services by consumers themselves. The User had two ways to customize the pieces, the simplest way was to send the drawing and a description of what he wanted and "VAA" does the rest. If you chose this way the background turned blue. If you chose the second way, the idea was using tools available on the site step by step to customize the pieces. One of the features was automatically generate a 3D pre-visualization customer drawings using papervision.