Visa partnered up with Emirates Airlines to increase online bookings paid with Visa. Unlike the rest of the planet, in the Middle East travelers prefer to book flights in person and with cash to avoid excess fees, security paranoia, etc. So we gave away one trip a day for the duration of the promotion (about a month) to encourage people to change their habits and join the rest of the e-savvy planet online.
the pixel-art "Go-llage" brought an element of playfulness to the e-commerce message, showing folks that going online to explore travel destinations and book your flight can be fun and rewarding, especially when you win.
The first day this campaign rolled out, Visa swipes at emirates.ae went up 30%.
This key visual and all the little details it contains were designed to cover print, landing page, bank-kits, posters, banner ads, email & mobile, and also to provide a solid foundation so we could expand the campaign the following year. It ran in English and Arabic across the Middle East and North Africa.