20,000 INVERCOTE CUBES, PRINTED, EMBOSSED AND VARNISHES AND ASSEMBLED INTO FOUR LARGER THAN LIFE ARTWORKS. THIS IS THE OUTCOME OF MONTH OF DESIGNING, CALCULATING AND PREPARING. FINALLY ON NOVEMBER 23, DURING THE OFFICIAL LAUNCH OF THE NEW IGGESUND INVERCOTE CAMPAIGN, WE WELCOMED MANY NATIONAL AND INTERNATIONAL GUESTS AT THE SWEDISH CLUB IN PARIS FOR THE FIRST EXHIBITION OF OUR VIRTUALLY REAL/BLACK BOX PROJECT.
Following the exhibit, a physical pixel, supplied in a specially designed box will be send to 4,900 people across the world. This will help us to show how Invercote can be used to translate unusual ideas into the real world, and how this paper can be a magical tool in the hands of creative people. Starting beginning 2011 the exposition will start traveling the world and visit, among others, London, Amsterdam, Hamburg, Moscow and New York City.
Following the exhibit, a physical pixel, supplied in a specially designed box will be send to 4,900 people across the world. This will help us to show how Invercote can be used to translate unusual ideas into the real world, and how this paper can be a magical tool in the hands of creative people. Starting beginning 2011 the exposition will start traveling the world and visit, among others, London, Amsterdam, Hamburg, Moscow and New York City.
Ceci n'estcertainement pas une pomme This piece is thereinterpretation of the famous painting 'Ceci n'est pas une pomme' (This is notan apple) by the surrealist Belgian painter Rene Magritte. In this piece,Magritte challenges the viewer by painting a very realistic apple and affirmingthat it is not one. In fact, what he is doing is reminding the audience that apainted version of something is not the same as the real thing. Therefore, ifMagritte's beautiful and really well crafted apple is not the real thing, thanthe digital version or pixel version of one is definitely not one. Hence, thesentence applied in hologram foil on very white cube of this piece 'Ceci n'estcertainement pas une pomme' (This is definitely not an apple). - Joao Peres, Sydney -
The One-Eyed Man In the land of the blind, the one eyed man is king. Shimmering crisp white and bright yellow lines create a blinding sensation, revealing an eye embedded in the colours. On this yellow/white field, the iconic phrase is varnished in transparency, only visible to those who see this piece in the right angle and light. And if there is still doubt, just touch the pixels and discover subtle embossing on strategically placed cubes, creating giant characters in braille. The one eyed man sees in multi-sensorial emotions. - Rob Evers, Landor Paris -
Me, Me, Me Don’t you just miss the old passport photo booths? Expressive, varied and an experience that was fun, maybe. It allowed for three serious shots and one fun one, or a dud – the one where your eyes were shut. The shared experience with friends or partner, or even your dog. I hate the digital booths. Precise, boring and a strangely digital quality with horrible colours. That’s where the idea came form, but lets face it, underlying all that is probably ego. What about me? - Jason Little, Landor Paris -
Pixelicious As we evolve from paper to pixel we sacrifice the sensory pleasure of touch, but let’s hope we can hold on to taste. Because there is nothing quite as satisfying as a big plate of mum’s home cooked meat and three vege! This piece is constructed by stacking pixels on 3 levels (table, plate food) to reveal an artwork in 3 dimensions. - Catherine Van Der Werff, Landor Paris -
