The aim of VirtualMurder.com was quite simple, I wanted to showcase my work but I wanted to tell a story, to share an experience. It is at the foundation of the DreamPushers philosophy. In this instance all the language an imagery shared the same theme and the story of VirtualMurder and my artwork unfolded. The trouble was no one wanted to hand over cheques to 'VirtualMurder.com', at least in the corporate world:)
So while the philosophy remains the same, I have taken a more positive approach to storytelling (depending on the client of course).