Virgin is known for its quirky spin so, for this campaign, I had to do something left field. I didn’t really know much about New Zealand except that there are a lot of sheep there and that they filmed The Lord of the Rings there. Frodo wasn’t available on such short notice so Gertrude had to do.

I also took home a silver award in the direct category at the Assegai Awards - South African Direct Marketing Awards.

The original idea to wrap the campaign up was to send these postcards from New Zealand so that it had a New Zealand stamp on, but this was hella expensive. So we cheated it a bit and made our own New Zealand Postmark.