Virgin Gaming is the premier destination for competitive console gamers to meet and play in head-to-head and tournament challenges. Virgin Gaming offers a multitude of ever-expanding game titles, from publishers such as EA Sports, Ubisoft, Sony Entertainment, 2K Sports and Codemasters.
Virgin Gaming’s needs were unique: their platform is the first of it's kind and is exclusively an online experience. The visuals had to stand on their own while also supporting many of the featured game titles, presenting a set of challenges with respect to their branding. The following are some of the solutions developed to allow these brands to co-exist with one another on the same platform. Each one is given equal importance while highlighting the main Virgin Gaming brand.