more bikes. more likes.
An Illustrated campaign that promotes Virgin Active’s branch offerings. The objective was to convey the message that Virgin Active’s network of gyms mean that there are more facilities and choices available to members. I had to combine this message with a fun, exciting visual theme, while making the graphics relatable and universal. I decided to demonstrate the diversity of members, delivering the message with a range of characters portraying people who attend the gyms across South Africa.