- Off to the development of the Internet and the spread and most intense use of social
networks, a new expression, Viral Video, began to evolve through email and to spread
literally like"communicative virus".The campaign aims to convince kids to overcome
their inhibitions, fears and possible natural shyness and talk about what threatens
TOA / torture / suffering and to use the 1056 line as a "bridge" that will lead them
into a bright "tomorrow", away from their problems.