"The railway has a real sense of place for this era the smell and the scale of massive industrial machines brings together a location that make it easy for the fashion,mood and sincerity of the clothing."
Staging and producing the campaign in Worcesters's Severn Valley, allowed Isaac to concentrate solely on the model and clothing and not on the small details of the location set. For this project, he collaborated closely with his team to create quick changes and different story ideas, one that captured an honest intimate moment. Essentially still a fashion photograph, here the context is drawn into focus by the use of a moving planes camera to establish his focus too shift away from areas and more to the mood created by the subject and personality.
For Isaac it is not so much about fashion or trend but more about the feelings created that he is able to convey to the audience.