Vintage One is for wine lovers who want acustomized and unique experience. It is designed to bring the old world processto the modern lifestyle. As such implementing tactics such as increasing theirsearch engine optimization, participating in the Toronto Food & Wine Expoand creating a loyalty membership program for their clients will bring VintageOne to the forefront of the make-your-own wine industry.
To achieve this we have outlined athree-phase approach. Phase one; go through all the internal changes listedabove. Phase two; start with what you have. This includes the grape stompingfestival and getting in touch with bloggers and journalists to increase word ofmouth. And phase three; focus on theopportunities, the largest of which isthe Food & Wine Expo.