TV VANGUARDA ID´S
Bl3nd, in partnership with Cia de Design, made four 10" spots for the new ID of the Vanguarda channel, a affiliate television station from Rede Globo in São Paulo. Each spot had a different theme and proposal, but all of them share the corporate brand as kickstart of content.
Client: Rede Vanguarda de Televisão
Art Direction and Concept : Cia. de Design
Technical Direction and Creative Direction: Juan Díaz
3D Production: Gabriel Pires, Gabriela Besser e Juan Díaz
Composition: Miguel Lessa e Juan Díaz
Audio: Aluisio Didier
Art Direction and Concept : Cia. de Design
Technical Direction and Creative Direction: Juan Díaz
3D Production: Gabriel Pires, Gabriela Besser e Juan Díaz
Composition: Miguel Lessa e Juan Díaz
Audio: Aluisio Didier
Ecology Spot
The first job we were assigned to was to make a conservation-friendly spot. The focus was on organic elements and flora.
Emotion Spot
The next spot was inspired on strong feelings and desire. Here the focus was on warm elements and livingness.
Happiness spot
The next job was to make a spot that celebrated happiness. We sought cheerful and light elements.
Information Spot
On the last assignment, we made a more techie and electronic spot to demonstrate information.
