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Village Pedaler

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  • Village Pedaler
    Identity Rebranding
  • I was asked to rebrand a bicycle store called The Village Pedaler. The logo suggests speed and movement, the circle depicts an abstraction of a bicycle tire or a gear. The color orange was used because of it’s energy and enthusiasm. This new branding targets a sporty, more
    competitive audience.Take a look at my process of creating this new identity.