- Vilje MuesliMade by Eivind Reibo Jentoft, June Sagli Holte and Rebecca EgebjergWe created a package for Møllerens (fictional) ecological muesli series.
We named the product "Vilje" (Norwegian for will). Vilje's main target-group are strong, well-educated, urban women in the age 25-40, who care about making an ecological choice for their own health and the planet.
- Corn - garanteed without nuts
- Blueberries - natural antioxidants
- Nuts - With 50% oat
Also we made one muesli-bar for each taste.
Inspired by the 1940's propaganda poster directed towards woman.