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  • Vilje Muesli

    Made by Eivind Reibo Jentoft, June Sagli Holte and Rebecca Egebjerg





    We created a package for Møllerens (fictional) ecological muesli series.
    We named the product "Vilje" (Norwegian for will). Vilje's main target-group are strong, well-educated, urban women in the age 25-40, who care about making an ecological choice for their own health and the planet.

    Three tastes:
    - Corn - garanteed without nuts
    - Blueberries - natural antioxidants
    - Nuts - With 50% oat

    Also we made one muesli-bar for each taste.
    Inspired by the 1940's propaganda poster directed towards woman.
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School assignment at Westerdals: Make a package for a fictional musli product from Norwegian producer Møllerens.

Women's propaganda muesli
Published: November 04, 2010
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