Viljandi Folk Music Festival
"The Men Song" 2012 design
and annual design contest winning work.As the given theme was the Men song I wanted to combine bunch of elements that would graphically describe folk, men, voice.. with a sip of Estonia. That way I combined a rockarolly male attitude with the great moustache symbol and transformed the tongue into our national instrument the zither. I also wanted to make the folk festival more approachable for the fresh new audience who maybe fears this event for all the wrong reasons. Plus ofcourse I tried to keep good ethnical traditions within the palette and style.