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Bēhance

  • Vikings: Decoding the Logo
  • Our task was to create a logo that would show the spirit of the Vikings' culture in its several main elements. In one symbol we needed to capture the multiple dimension of the nation. At the same time in the teaser we had to focus on how all the elements in logo are brought to life and coexist in Vikings' everyday life.
     

    PLATIGE IMAGE/JUICE
    Director: Tomek Bagiński
    Art Director: Michał Misiński
    CG Supervisor: Błażej Kowalski
    Producer: Justyna Supernak
    Concepts: Michał Misiński, Marcin Karolewski, Tomek Maroński
    Matte painting: Marcin Karolewski, Kasia Niemczyk, Michał Misiński
     
    HISTORY CHANNEL
    Senior Creative Director: Pablo Pulido
    Narrated by: Clive Standen
    Sound design: William Blake for Human Factor
    Producer: Bartek Rainski
  • Concept
  • We wanted the teaser to be mysterious and monumental at the same time. The key point was the idea of using one shot transition from micro to makro scale which helped to emphesise how smoothly all the elements harmoize in soul of every Viking.
  • Art
  • The logo itself was supposed to be strong and clear. We had to combine the elements derived from Vikings' life into one understandable piece.
  • Final stills