- Videocon Rebranding.
- Videocon is a white goods manufacturer in India, and back in 2009 they wanted an image makeover so the logo and the brand look were completely changed. Two fictional characters were created and were named Chow and Mow, which represented two parts of the logo and to give it a more emotional form which would be remembered by people.
Agency: Mccan Erickson, New Delhi.
National Creative Director: Prasoon joshi
Creative Director: Vineet Mahajan, Ashish Chakravarty