Shop A Docket "25 Years of Value" Brand Campaign
Produced and Directed by MarkhamImages.com (Markham Lane) the Shop A Docket Pty Ltd "25 years of Value" brand campaign is a 20 minute documentary that celebrates the true Australian success story that is the Shop A Docket advertising network and how this medium provides real value to Australian businesses.
Commissioned to travel around Australia to interview the long term clients of Shop A Docket in nine cities, throughout January and February 2012, the content marketing objective was to build digital content, commercial images and video content to be used throughout the 25 year anniversary of the company on their website and through social media platforms.
The complete service included the development of the "25 Years of Value" logo to fit with the existing Shop A Docket brand, an unscripted video documentary on the value that Shop A Docket provides (in the words of the advertisers), a "Did You Know" background of the company displayed in motion graphics, an opening animated sequence, a range of commercial stills, additional video content to be used in later releases with an industry focus, script writing, video editing, photo editing, audio track and voice-over narration.
Some post production services were also supplied by:
- Gavin Lewis (Video editing, logo design and motion graphics)
- Elise Greig (Narration)
- Off the Cuffe Designs (Animation)
Video content makes up a very strong component of the ongoing online marketing strategy for Shop A Docket to reach out to both advertising clients and consumers alike.