Ir Magazine comes out on thursdays, but every wednesday we have aprox. 10 hours, to come up with an idea and film a video banner. We call it videocovers and you can see them on ir.lv. Once in a while you can see them on monitors at press retailers. The main goal of these videocovers is to introduce the viewer to a cover story in an interesting way. When you click on the videocover, it takes you to the magazine's electronic version. Read Less