In every company, there is a boundary that separates the work from the uninteresting to the interesting. For the professional communication, there is the challenge of reinventing itself every mission completed.
Banco do Nordeste is a company that works towards the development of the Northeast, and has two environments engaged in disseminating information to internal and external audiences: Communication Envirnment and Advertising and Digital Media Environment.
At certain times, when the two environments work towards one goal, the work ends in samba. This is the case of this video made in stop motion, which sought to meet the challenge of communicating the transition from a domestic vehicle, from print to digital.
Notícias BNB is an informative which, since 1967, disseminates information to employees of that institution. The newspaper has witnessed the change of leaders and systems of government, changed its visual identity during those years and now, as might be expected, is seeking to follow the evolution of the media becoming a news portal on the intranet hosted by Banco do Nordeste.
The challenge was not only show the change, but also to rescue the importance of the vehicle for Banco do Nordeste over the past decades. We would have to make the public associate the domestic news to the history of the Bank, and at the same time, touch him with what we call "end of an era." After all, the vehicle was not dying, but transforming into something new.
The solution was to make a homemade stop motion animation. We searched the Internet and film several studies that have used this technique. After an initial test of photography and editing, we decided to roll up our sleeves and show service.
From the beginning, we tried to give the video a sense of something handmade. We kept some technical and continuity errors on purpose so that the viewer could find them after viewing it a second time.
The video was directed by Antonio Maciel, Daniel Gularte and myself , Alexandre Vidal. In addition to driving, we were also responsible for various stages of animation and the storyboard, models, special effects, set design and continuity.
It was a challenge to six hands that worked and resulted in the video you just saw. We hope that the work has been satisfactory.