Recovery Centre is a stay-in clinic that focuses on rehabilitating alcoholics.
We designed a poster that creates awareness for
alcoholics and their family that there is hope and help available.
We decided to
steer away from the stereotypical scare-tactics of alcoholism advertising. Instead,
we opted for a powerful, positive poster that encompassed victory and
revolution; victory over the debilitating disease of alcoholism and the reality
that out of something bad, comes good.
* Work done while at Joe Public