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Victory High-Ball Launch

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  • Victory High-Ball Launch

  • The bobber is one of the earliest stripped down custom motorcycles hand-built by individuals. Hand type, throwback photo treatments, garage environments, and minimalism reflected the look and feel of the rollout. In addition to identity, online teasers, print, garage bike displays, various schwag, and a microsite, bike builder Roland Sands was leveraged to create a custom High-Ball.