Victoria's Secret - Voice (Director's Cut)

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This is a director’s cut version of the original one and a half minute piece created with friend Carlo Vega for Victoria’s Secret. This thirty second spot aims to have a more narrative approach than the original.

I always enjoy the chance to take on a project from beginning to end and to have the opportunity to evolve with the project. I like to design while envisioning how things will later animate, and then tweak, adjust or completely change an idea to make the narrative flow better.

I decided to make a director’s cut of this project since the original piece wasn’t conceived with the intent of telling a story. Choosing which parts to keep or dismiss to make the narrative work more effectively was an awesome exercise.

This was the first time I’ve incorporated frame by frame animation into a motion graphics project. It was an interesting addition to the mix of animation techniques within this spot.