Name generation, art direction, tone-
of-voice and brand awareness.

Brief
A self-initiated project to create a brand new fashion label for men and women, appealing to the elite fashionista and applied across all media.

Solution
Designed to have a sophisticated tone of voice, the concept name is inspired by the British throne. Speculative wordplay and dreamy, romantic images have been chosen to face the new fashion label and its Spring/Summer 2011 campaign.

Identity, Look Book, Shop Front, Website, Invitation/Envelope, ‘The Lovers’ Shopping Bag and Tags. Read Less