Viadeo is a professional social network with over 35 million members worldwide. They approached our friends over at Loose Keys to produce a live action explainer video with a strong focus on brand culture. LK reached out to Furnace to help shoot the footage that would eventually have tracking, rotoscoping and motion graphics overlaid.
LK came up with a series of vignettes of people connecting through the use of the Viadeo site. LK and Furnace then worked in a highly collaborative fashion to make sure we got the shots we needed. Not only did the footage need to be technically sound but it needed to communicate the stories in a quick and smart way.
The final piece is a fresh look at some of the ways to use the Viadeo site and delivers a concise message through video and motion graphics. We couldn’t be happier with the res