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Bēhance

  • Vetrinah
  • Vetrinah is a boutique that sells clutches, scarves and other accessories with Arabic calligraphy. Naturally, I decided to venture into my first attempt at a logo inspired by Arabic calligraphy, albeit with a more modern and distinctive twist. The logo is read from top-to-bottom instead of right-to-left, and  the letters are not written in the traditional way; they are very stylized. In fact, it might take a a couple of seconds for the reader to recognize it. However, with the inclusion of English on the bottom it makes it pretty clear.