The project introduces typography to 3D design by using Arabic letterforms as a structure for a furniture piece. The aim behind that is to take typography out of its familiar context and address its role besides the weight it could add when combined with language to product design and furniture.
As a response to the Arab Spring also known as the Arab Awakening that started on Saturday 18 December 2010, I design a piece of furniture that illustrates the transformation of the situation in the arab region, from silence to revolution and resistance. The table's form is derived from a cross-sectional transformation of the Arabic word ‘La’ (that is used to express refusal, denial and disbelief) into ‘Kalla’ (indicating strong disapproval, protest, or objection). Subsequent to the letter transformation a turn over takes place affecting the "kalla" 's legibility. At this moment the piece questions the enormous revolutionary movement and the quick changes that occurred rapidly, owing to the fact that nothing has yet been resolved in any arab country, even where the despots are gone. Is it a spring or all of it could turn sour?
The piece was selected to be exhibited at American University of Sharjah Booth, the first university to participate from the Middle East at SaloneSatellite | Milan Furniture Fair & Design Week 2012 | Milan | Italy.