This print ad for VPI targets athletic and active dog owners. Not only do these dog owners see their dogs as their best friends, but also as their partner in fitness. They may take them running, rollerblading, or biking, to name a few. Since these dogs are constantly on the move with their owners, they need veterinary insurance that can keep up with their active lifestyle.
We also created some out-of-home advertisements. There is a poop bag dispenser that would be placed in dog parks or along popular running or walking routes. There is also a trash can that would be placed in the same setting. We also created a frisbee that we would hand out at various 5K's, 10K's, etc. where dogs would be present.