Live life Unhurried was a campaign pitch for Vespa's re-entry into the Indian market. The digital strategy brought to life the thought 'Vespa Life - Live Life Unhurried'. The strategy included creating offline Vespa fan clubs for true blue scooter lovers. Through a special campaign micro-site, the club members would be made aware of exclusive Vespa events, picturesque Vespa rides through scenic Indian locales and more. Using social media (FB, twitter) google maps etc club members could customise / select their routes, inform friends about events, send club invites and much much more. Downloadable mobile apps on the website would allow the users to keep track of ride schedules, Vespa events and other user posts etc no matter where they were.
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