Brief: create a campaign to celebrate the 60th anniversary of Vespa.

Insight: no matter how old you are, you’ll always remember your first motorcycle, love, best friends.

Campaign: to truly capture Il sentimento della Vespa, the idea was to create a series of online documentaries, telling the stories of first generation Vespa owners.
Stories about boys who were once men, friendship, neverending summerdays and a first love.
By linking stories to Vespa’s classic motorcycles and their respective era’s, the brand’s history is told by its consumers.

“These are the stories behind a brand in celebration of its 60th birthday.”

School: Junior* Academy
Year: 2006

Art & Copy: Laurine Verweyen Read Less