Brief: create a campaign to celebrate the 60th anniversary of Vespa.
Insight: no matter how old you are, you’ll always remember your first motorcycle, love, best friends.
Campaign: to truly capture Il sentimento della Vespa, the idea was to create a series of online documentaries, telling the stories of first generation Vespa owners. Stories about boys who were once men, friendship, never ending summerdays and a first love.
By linking stories to Vespa’s classic motorcycles and their respective era’s, the brand’s history is told by its consumers.
'These are the stories behind a brand in celebration of its 60th birthday.'
School: Junior* Academy
Art & Copy: Laurine Verweyen