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Bēhance

Latino package design for Veryfine

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  • Company:     
    Sunny Delight Beverages Co.
         
    Project:  
    Latino tropical juice line packaging.
         
    Purpose:  
    Test market six new juice flavors, in Southern California Latino Market.
         
    Solution:  
    Apply a Latino ethnic-modern approach (of bold, striking, large fruit nucleus imagery) to create instantly-identifiable flavor packaging for Latino shoppers, while introducing new falvors to unfamiliar consumers (imagery correlates fruit resulting juice flavor).
         
    Outcome:  
    Sales volume (and test results) exceeded expectations by appealing to both the targeted Latino audience and the unexpected general market shopper.