A new swiss based financial company has ordered a whole branding process from us. Our job was to design a corporate identity, that gives the feeling of reliability and tradition.

 

First of all, we had to create a good company name that represents the base idea. Therefore we made up a fake new greek god: Vertrus - the god of trustiness. His allegoric emblems are the ancient greek anchor, and the laurel wreath. This idea helped us to create the whole identity.